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7 Other information

7.1 Materiality matrix

Materiality determination

In 2016, Accell Group adapted its materiality matrix on the basis of a new media analysis, a peer scan, external advice and the use of core aspects that were revealed in the tightening of our strategy. This resulted in a draft matrix which the Board of Directors then evaluated and approved. The main changes compared to the previous year are changes in ranking and visualisation, which show immediately the aspects that are highly material for Accell Group. There are also a number of minor changes in terms of the terminology used. The results are visualised in the above materiality matrix, in which the horizontal axis represents the importance of the aspect for us, while the vertical axis shows the importance of the aspect in question to our stakeholders.

The table below shows the demarcation of the highly material aspects.


Demarcation inside and outside the organisation
In addition to satisfaction with a high-quality product, buying convenience and availability, good information and a focus on customer safety, both in terms of regulations and product development and in use, are important factors that make an implicit contribution to client satisfaction.

Stakeholder groups that prioritise this aspect
Consumers, Retail trade network, Accell Group companies.

Key figures and performance indicators
No indicators at group level. Brands have their own methods for monitoring this.

Innovation &

Demarcation inside and outside the organisation
Providing distinctive products that surprise customers without compromising on safety and sustainability.

Stakeholder groups that prioritise this aspect
Accell Group companies, Consumers, Retail trade network, Industry bodies.

Key figures and performance indicators

  • number of prizes and awards
  • number of patents and model protections


Demarcation inside and outside the organisation
Improving profitability by implementing our strategy, and always from the perspective of customer satisfaction, so this actually bolsters our relevance in the long term, rather than undermining it.

Stakeholder groups that prioritise this aspect
Shareholders and Banks, Accell Group companies.

Key figures and performance indicators

  • Net turnover
  • EBIT margin
  • Net profit
  • ROCE 

Health &

Demarcation inside and outside the organisation
Compliance with legislation and regulations, but first and foremost attention to improving the health and safety culture within the company.

Stakeholder groups that prioritise this aspect
Employees, Public Sector , Industry organisations, Accell Group companies.

Key figures and performance indicators

  • Hours of absenteeism
  • Hours of absenteeism as a result of accidents 

Supply chain

Demarcation inside and outside the organisation
Optimisation of the supply chain to increase reliability of deliveries and reduce lead times and respond more effectively to changes in consumer demand.

Accept responsibility as an important player in the mobility chain to encourage sustainable operations among partners on both the suppliers’ side and the distribution side.

Stakeholder groups that prioritise this aspect
Shareholders and Banks, Public sector, Industry organisations, Suppliers, Accell Group companies.

Key figures and performance indicators

  • Assessment suppliers in terms of employment practices, human rights and environment
  • Number of REACH assessments and % deviations 


Demarcation inside and outside the organisation
Providing a socio-economic contribution in the regions by providing local employment in a broad spectrum of activities. We do not necessarily demand more than is required for the job, which creates opportunities for people with less education and people with difficulties accessing the labour market.

Stakeholder groups that prioritise this aspect
Employees, Public sector, Industry organisations, Accell Group companies.

Key figures and performance indicators
Number of employees & various categorisations  


Demarcation inside and outside the organisation
Continuous safeguarding and monitoring of the effectiveness of our risk management and internal control systems, for the optimum management of risks to the company and to the environment.

Stakeholder groups that prioritise this aspect
Shareholders and Banks, Public Sector, Accell Group companies.

Key figures and performance indicators
Qualitative indicators  


Demarcation inside and outside the organisation
Creation of the maximum coherence between offline and online channels, geared towards providing the best possible service to consumers in every possible way.

Stakeholder groups that prioritise this aspect
Consumers, Retail trade network, Accell Group companies.

Key figures and performance indicators
No indicators at group level. Brands have their own monitoring methods. 


Demarcation inside and outside the organisation
Optimisation of working capital should ensure a healthy balance between the capital required to deliver what customers want and the availability of cash to enable investments in the strategy

Stakeholder groups that prioritise this aspect
Shareholders and Shareholders and Banks, Accell Group companies.

Key figures and performance indicators

  • Turnover rate stocks, receivables, payables
  • Working capital as % of turnover
  • ROCE

Healthy and
green mobility

Demarcation inside and outside the organisation
Playing a leadership role when it comes to increasing sustainability in mobility, reducing congestion, reducing CO2 emissions and improving the living conditions in urbanised areas.

Playing a proactive role in society to promote more exercise, sports and a healthier lifestyle, safety in terms of cycling conditions, infrastructure and bicycle products.

Stakeholder groups that prioritise this aspect
Retail trade network, Shareholders and Banks, Industry organisations, Accell Group companies, Consumers, Public sector, Suppliers.

Key figures and performance indicators

  • % sustainable commuter traffic
  • Amount in sponsoring 

Work satisfaction
and welfare

Demarcation inside and outside the organisation
Providing an open and professional culture in combination with an inspiring working environment that suits the personal abilities, talents and ambitions of employees. Providing good training and career prospects with attention for personal circumstances, health and with care for a safe working environment.

Stakeholder groups that prioritise this aspect
Employees, Accell Group companies, Public sector.

Key figures and performance indicators

  • Hours of absenteeism
  • Number of hours of training and education
  • Employee evaluation in terms of satisfaction, engagement and enthusiasm 

Energy consumption 

Demarcation inside and outside the organisation
Reducing energy consumption primarily in assembly, paint shops, lighting and heating of our production facilities, warehouses and offices.

Stakeholder groups that prioritise this aspect
Accell Group companies, Public sector, Industry organisations, Shareholders and Banks.

Key figures and performance indicators

  • Amount of energy consumption
  • Amount of emissions 


Demarcation inside and outside the organisation 
Production of bicycles with the lowest possible impact on the environment, reduction of waste and energy consumption, attention paid to the use of packaging and safe materials.

Stakeholder groups that prioritise this aspect 
Industry organisations, Suppliers, Public sector, Accell Group companies, Shareholders and Banks. 

Key figures and performance indicators

  • Environmental burden packaging materials
  • Environmental burden waste 


Demarcation inside and outside the organisation
Compliance with a sound governance policy means making responsible choices in political, social, economic and ethical terms and communicating this transparently.  

Stakeholder groups that prioritise this aspect
Employees, Shareholders and Banks, Public sector, Industry organisations, Suppliers, Accell Group companies.  

Key figures and performance indicators

Qualitative indicators


Demarcation inside and outside the organisation
Recording and protecting intellectual property rights (such as patents), related to our brands and the technologies and designs of our bikes

Stakeholder groups that prioritise this aspect
Shareholders and banks, Accell Group companies.

Key figures and performance indicators

  • Number of patents and model protections
  • Qualitative indicators to combat counterfeiting and patent infringements


7.2 Networks and stakeholder dialogue

 We maintain a constant dialogue with our stakeholders and ensure that we follow up on the dialogue.

Role in society

In view of the role we see for ourselves in society, we are associated with various national and international sector organisations and initiatives. These initiatives are varied and include efforts to encourage the use of innovative and green mobility solutions for short and middle distances, such as the (electric) bicycle, reducing congestion and improving traffic safety and the quality of life in urban areas and attention for a healthy lifestyle and more exercise. 

Accell Group is associated with various national and international trade organisations and initiatives, several of which are focused specifically on corporate social responsibility. In addition, we are members of the boards of a large number of organisations, such as the WFSGI (World Federation of Sporting Goods Industry), country organisations such as the RAI Association (NL) and Univelo (FR) and in the European umbrella organisation CONEBI. We also have seats in various committees involved in drawing up safety standards at European and global levels.

Below you will find a complete overview of the industry and advocacy organisations where we have a seat on the board or for which we participate actively in working groups.

Board and Working Groups participation


  • ISO / TC 149 (Technical Committee of the International Organisation for Standardisation) including participation in working groups:
    • ISO TC 149/SC1 WG15 (Electric Power Assisted Cycles)
  • CEN TC 333 Cycles (Technical Committee of the European Committee for Standardisation) including participation in working groups:
    • CEN/TC 333/WG 5 (Electric Power Assisted Cycles)
    • CEN/TC 333/WG 8 (Composite material used in bicycles)
  • CENELEC ( European Committee for Electrotechnical Standardisation) including participation in working groups:
    • CLC/TC21X/WG5 (safety requirements lithium batteries for LEV).
    • IEC/ISO TC69/JPT 61851-3LEV (joint Project team of IEC and ISO)
    • NEC 21-35 ( Dutch Electrotechnical Committee / Cells and Batteries).
  • NEN (Dutch Standards Institution) commission NC 330 043 Bicycles
  • TSE (Turkish Standards Institution) / MTC - Mirror Technical Committees

Theft prevention

  • Steering committee Bicycle Theft AVC (Dutch national platform approach bicycle theft)
  • Technical committee foundation ART (bicycle locks)

Bicycle industry– healthy & green mobility

  • Board CONEBI (Confederation of European Bicycle Industries)
  • Board RAI Vereniging (Dutch mobility sector association), sector bicycles
  • Board Univelo (French industry association)
  • Board LEVA (Light Electric Vehicle Association)
  • Board BPSA (Bicycle Product Suppliers Association)
  • Board UVT (Finnish outdoor industry association)
  • Board FAPIC (Norwegian industry association)
  • Board MKKSZ (Hungarian industry association)
  • Team leader Tour de Force (Technology team)

Health & sustainability

  • Central Board WFSGI (World Federation of the Sporting Goods Industry)
    • Board World Sports Forum
    • Advisory Board World Cycling Forum
    • Bicycle committee
    • CSR committee
  • Board Stibat (Dutch Battery foundation)
  • Board People for Bikes (USA)  
  • Board Cycling Industry Club

Local and regional interest

In 2016, we held talks at various levels with local authorities and interest groups about the meaning of Accell Group to the region. Our local presence and local initiatives we develop make a valuable socio-economic contribution at a regional level.

This contribution is particularly significant in smaller cities because of the employment we create. There is particular appreciation for the fact that we recruit and provide employment for local young people and people with difficulties accessing the labour market.

 Local authorities welcome the pleasant contacts with Accell Group and without exception hope that the company will remain in their city or region long into the future. They see our strategy in combination with our innovative strength as crucial to safeguarding long-term perspectives for the companies.

Lapierre Overvolt AM Carbon: Eurobike Award 2016
The Overvolt AM Carbon is a revolutionary electric-powered trail bike with sublime weight distribution that sets a new design standard. The battery has been placed lower closer to the front, using Lapierre’s Gravity Logic Project technology. This adds mass to the frame and lowers the centre of gravity. The bike is more manoeuvrable, both on the ground and in the air. The Eurobike jury praised this solution as both well thought-out and successfully executed.

Stakeholder initiatives

Below is an overview of the frequency of contacts and how we maintain regular contact with our main stakeholder groups and the main subjects of these contacts. We determined who our most important stakeholders are by putting all our stakeholders in a matrix and prioritising them. The Board of Directors approved the matrix. The overview below also includes special initiatives launched in 2016. In Chapter 7.1, Materiality matrix, we indicated which material aspects our stakeholders see as priorities.


Consumers and cyclists
People who currently own an Accell Group bicycle or will do so in the future


We reach the consumers target group with a mix of online and offline distribution channels and via bicycle and sports specialist retailers. Our brands are active online and on social media for both marketing and informative purposes. We stay in touch with our target group by means of consumer panels on subjects such as design, functionality, service and purchasing convenience.


Retail trade network
Specialist bicycle and sports retailers that sell Accell Group bicycles and parts and accessories.


Accell Group ondernemingen hebben vrijwel dagelijks contact met de fiets- en sportspecialisten uit het netwerk via de bezoeken van hun salesmedewerkers. We ondersteunen de vakhandel op steeds meer gebieden en verzorgen regelmatig workshops over onze nieuwste producten en technologische toepassingen. We zien en spreken vakspecialisten op de grote (internationale) beurzen. Daarnaast organiseren we jaarlijks evenementen voor de vakhandel onder meer over de veranderingen in de fietsindustrie en met name in distributie en gaan we met hen in discussie in dealerpanels.


(Local) Government bodies - Regulators
Government bodies responsible for (inter)national regulations and legislation and provincial and local authorities responsible for dealing with mobility issues in society. Regulators include the Dutch Financial Markets Authority AFM with respect to our stock exchange listing, as well as the Dutch Consumer & Markets Authority with respects to matters such as competition and product quality.  


Accell Group actively engages with various national and local government authorities, both via industry organisations and at its own initiative. We discuss various subjects if and when there is a direct or indirect reason to do so, including innovative mobility solutions to improve traffic flows in cities. We are in contact with regulators primarily when there is a need to do so.


Industry associations and advocacy groups
National and international industry organisations such as WFSGI, EBMA, CONEBI, RAI vereniging (NL), ZIV (DE) and Univelo (FR). National and international groups with an involvement in Accell Group’s products, such as ECF, de fietsersbond cyclists’ union (NL) and ADAC (GER).


Accell Group and its companies have a seat on the boards of various industry associations. In addition, we regularly operate in unison with advocacy groups and engage with these organisations at bicycle events and trade fairs. Within the industry bodies, we frequently act in unison with these organisations in matters including social (bicycle-related) mobility issues and regulation, such as regulations and legislation pertaining to bicycles and traffic safety.


Companies that deliver bicycles, bicycle parts and accessories or services to Accell Group, either directly or indirectly.


Accell Group companies maintain frequent contacts with suppliers via their purchasing organisations. We hold regular talks with our main suppliers and make good contacts at (inter)national trade fairs.


Accell Group companies
Companies that are now part of our group or will be in the future.


In addition to the regular daily contacts regarding the company performance, Accell Group organises special consultations within the group two or three times a year on important subjects such as innovation, corporate social responsibility, human resources, supply chain and distribution. Depending on the subject, these discussions are attended by representatives from our companies from different fields, such as general management, R&D, marketing, after-market, production, procurement, human resources and control (finance). One example of such a consultation structure is the ACSI network (Accell Corporate Sustainability Network), which includes the manager responsible for sustainability at each company in the group. The ASCI network is supported from the holding company and directed by the Chief Operations Officer.


People with an open-ended, temporary or flexible contract at Accell Group or one of our companies, and their families.


Accell Group supports regular consultations with the publication of a number of internal newsletters on a range of group-level themes or themes relevant to the companies themselves. One example is a special semi-annual newsletter on corporate social responsibility. For employees, our press releases, newsletters and the annual report are the main news sources for following developments within the group. In addition, each year Accell Group organises a number of group-level or local meeting with its works councils and the trade unions..Every two years, we organise an employee engagement survey.


Shareholders - analysts
Current and potential shareholders and analysts.


Accell Group maintains frequent contact with this target group throughout the year. This includes sessions for analysts and investors and our annual shareholders meeting. We take part in (inter)national conferences and roadshows. In addition, each year we publish an annual report, annual and interim results press releases, trading updates and other press releases on significant developments within the group. We also maintain contact with various media, organise press meetings and periodic interviews to clarify our reporting. Significant subjects in the year under review included our competitive position, our strategy and our operational performance.


7.3 Employee data

At year-end 2016, the number of employees had increased to 2,807 FTEs. A total of 63% of Accell Group employees are covered by a collective labour agreement. The tables below show how the number of employees are divided in terms of region, gender, age and type of contract.

Temporary employee: a person working for a company that supplies services to Accell (no employment contract with Accell)

In 2016, Accell Group recorded absenteeism of 4.11 % due to sick leave and 0.08% due to workplace accidents. The table below shows the division of sick leave and accidents in terms of region and gender.


Relative: expressed as the period of absence divided by the total work time.

In 2016, the average number of training hours per employee rose to 11.9 hours per FTE. The tables below show the division of the number of training hours in terms of region, gender and type of employee.


Direct employees: active in production
Indirect employees: not active in production


7.4 Scope of the reporting

This report offers an overview of the main developments and the performance of Accell Group in 2016 and is based on subjects highly material for Accell Group. All the reported data pertain to the 2016 financial year that runs from 1 January to 31 December.

Reporting framework and data collection

This annual report is meant for all our stakeholders in general and for our shareholders and employees in particular. We want to use this integrated report to demonstrate how sustainably we operate and how this strengthens our strategy, governance, performance and outlook, plus how this generates (social) value in the short, medium and long term. 

The financial data in this report is generated by a standardised and automated reporting system. The internal control system safeguards the reliability of these financial data. The external auditor also audits the financial statements that are part of this report. In doing so, the external auditor also determined whether the notes to the financial performances in the report are a fair representation of the financial statements.

The data related to corporate social responsibility is collected once a year. The collected date and reporting is not verified by the external auditor. In 2016, the data collection related to sustainability covered 99.5% of Accell Group’s operations. This percentage is determined by dividing the number of employees of the companies from which data is collected by the total number of employees. The quantitative and qualitative information regarding corporate social responsibility is based on qualitative interviews and quantitative data requests. These requests are submitted to the managers responsible for CSR at our companies and within our staff departments. The managers responsible for CSR within the companies deliver the requested quantitative data and direct sustainability aspects and priorities. Additional data comes from the information systems, such as data on employees and the organisation and on environmental performances. The team responsible for CSR at group level checks the data by means of a plausibility check.

The various business units and staff departments then review and check the contents of the report.

Deviations from the 2015 sustainability report

In 2016, Accell Group revised is its GHG (greenhouse gas) emission factors, which are used as a basis for the determination of the CO2 footprint for packaging and waste. The emissions factors were adjusted to reflect the latest insights according to the Ecoinvent database. We have also adjusted the results of previous years for the purposes of comparison, as a result of which there may be deviations vis-a-vis the annual reports for previous years. 

In view of the fact that this year we have included two non-production companies (CSN and Comet) in the data, any comparison on the basis of the number of bicycles produced serves no purpose. We have therefore chosen to state waste and packaging figures in absolute terms and to exclude the target per bicycle. We are currently considering how to once again state these figures in relative terms for the next annual report. 

The annual report for 2015 included an incorrect percentage in the illustration related to absenteeism due to accidents. The percentage for 2015 should have been 0.14% rather than 0.24%. The correction has been incorporated in this annual report. 

Reporting standards and guidelines

The following standards, policies and guidelines have been applied in full or in part in this report.

  • Integrated Reporting framework
    Accell Group applies several fundamental concepts, guidelines and content elements of the Integrated Reporting framework of the International Integrated Reporting Council (IIRC) in its reporting.
  • International Financial Reporting Standards
    Accell Group’s financial reporting is based on the International Financial Reporting Standards (IFRS). All Accell Group companies and the group itself comply with these standards.
  • Global Reporting Initiative
    The Global Reporting Initiative (GRI) is the international standard in the field of sustainability reporting. The Accell Group report has been drawn up on the basis of GRI G4 'Core'. You can find the GRI contents on the Accell Group website.
  • Dutch Corporate Governance Code
    Compliance with the Dutch Corporate Governance code is described in Chapter 4.3 Governance & compliance of this report. We report on this subject on the basis of the ‘comply or explain’ principle.

7.5 Brands

(1995) produces a range of sporty bikes, including a collection of e-performance models defined by ground-breaking design and innovation. The product range varies from sports bikes for beginners to top-quality professional racing bikes, together with special-purpose racing and mountain bikes for downhill, free ride and cross-country cycling.

The Raleigh (1887) brand is a global icon. Raleigh’s roots lie in English city of Nottingham and the brand is now sold in many countries around the world. The timeless British image and the company’s rich history in professional cycling are a constant in the company’s marketing of the brand. Raleigh supplies bicycles for a wide user base, from children’s bikes to professional racing bikes, always recognisable thanks to their quality and reliability. The Raleigh brand has an outstanding track record. It is one of the fastest growing brands in the US market. Raleigh bicycles stand for fun, family, fitness and community, all at attractive prices. |

(1917) is the pioneer in electric bicycles and market leader in e-bike innovations in the Netherlands. Sparta works continuously on technology-driven product development, while simultaneously exploring new target groups and new market segments for e-bikes. Sparta’s e-bikes are part of an eye-catching city-bike collection targeting the mid and higher-range segment of the market.

(1914) has been a household name in Germany for more than a century as a maker of bicycles for the whole family, from the smallest children’s bike to a sporty trekking bike right through to the latest in e-bikes. Winora bikes are modern, top quality and sustainable.

(1974) is a Dutch brand that stands for top-quality sports bikes, with products aimed at passionate cyclists. The Koga Research & Development team and the Quality Center are the driving forces behind the company’s exceptional dedication to innovation and quality. All Koga bikes are hand-made by specialists.

(1946) stands for top sporting performances, top quality and ground-breaking innovations with French panache. The Pro Tour Road Team and a World Cup DH Team have been hugely successful riding Lapierre bicycles. The Lapierre bike makers have proven their immense technical know-how with the development of the Overvolt e-bike models. The Lapierre brand stands for passion and performance, both on the road and off-track.

(1980) produces the best and safest bicycles for children between three and seven years of age. Whether these are cool bikes for boys or pink bikes fit for a princess, we always provide top- quality at a reasonable price.

(1898) is a trendsetter in the fast-growing market for lightweight bicycles in the trekking and touring segment. The well-known Staiger brand is aimed primarily at demanding consumers who set great store by comfort and top quality.

The trendsetting bicycles produced by Ghost (1993) stand out thanks to their innovative technologies and finishing that includes small but striking details. The German brand’s name recognition has been boosted by the successes of the Ghost Factory Racing Team and the Ghost AMR competition.

(1904) ) has now been around for more 110 years and is seen as one of the strongest, best known and most innovative Dutch bike brands. Batavus not only makes extremely comfortable and durable high-quality bicycles for a broad user-base, it also designs smart and useful innovations that make cycling safer and more fun.

(1886) is the largest provider of high-quality bicycle part and accessories in Spain and a top-five player in France. Comet has an impressive number of exclusive distribution agreements with various well-known brands.

Juncker Bike Parts
(1912) is one of the largest distributors of bicycle parts and accessories in the Benelux region. The Juncker range includes over 15,000 products from more than 200 brands. Bicycle retailers can order parts and accessories 24/7 via the Accentry ordering system. The strength of Juncker’s proposition lies in its extensive range, up-to-date inventory information, easy ordering and fast delivery (within 24 hours), enabling Juncker clients to minimise inventory costs. In addition to the (frequently exclusive) distribution of a large number of well-known brands, Juncker also sells and distributes Accell Group’s XLC brand products. Juncker Bike parts is also constantly expanding its range of services to bicycle retailers, including solutions for shop and workplace design.

(1913) ) is the exclusive distributor of high-grade bicycle parts, accessories and bicycle brands in Belgium, with a special focus on the Francophone part of the country. The company works closely with Juncker Bike Parts and E. Wiener Bike Parts. / /

E. Wiener Bike Parts
(1914) ) is a household name in Germany and France as a supplier of bicycle parts and accessories. Thanks to the company’s numerous exclusive distribution licences, E. Wiener Bike Parts is a one-stop shop for the German bicycle retail sector.

(1998)  ) is the young, global premium brand for Accell Group’s bicycle parts and accessories. At XLC, they believe that bikes give people energy and a sense of freedom. They back up this unique feel for cycling with a range of easily accessible, good quality and affordable parts and accessories for all kinds of bicycles. / 

(1965) produces trekking bikes, ATBs and racing bikes for the top market segment. The brand stands for innovation, quality and performance. The Finnish design, ground-breaking in terms of ergonomics and colour use, appeals to professionals and enthusiasts looking for something truly /

(1921) ) is a renowned Italian brand that stands for riding comfort and reliability. The company supplies a wide range of sporty bicycles, children’s bikes and city bikes for a broad user base. Atala has its own distribution network of independent dealers across the whole of Italy.

(1924) ) is a classic Italian brand in the top segment for trekking and racing bikes. A Carraro bike is the embodiment of excellence in technology, the best performance and reliability and innovative design.

Raleigh Electric (1997) ) is well known for its wide range of stylish, top-quality, technologically advanced e-bikes. Currie is one of the oldest and most experienced developers and distributors of e-bikes in the US, via its IZIP, eFlow and Haibike Xduro brands. The company’s product range includes models that meet customers’ desire for an inexpensive alternative for mobility, leisure time, exercise and simple fun.

(1922) ) is a well-known bicycle brand in the Scandinavian market, with a collection that clearly stands out from the average product ranges in Finland and Sweden. In addition to bicycles, this brand also produces bicycle parts and accessories and fitness equipment.

(1977) is one of the pioneers in the world of BMX. Diamondback now offers a wide range of innovative products for every bicycle segment and helps cyclists to explore and stretch their boundaries. The brand is known for the value and quality of its bikes in every price range and category. The Diamondback Pro Cycling team was the most successful team in North America in 2014.

Van Nicholas
(1999) is a Dutch brand specialised in the development and manufacture of top-quality titanium sports bikes. A team of true professionals guarantees a very special collection of bicycles and accessories. The brand stands for the creation of the ultimate cycling experience for every individual user. This brand is all about passion, dedication and a constant striving for perfection.

Cycle Service Nordic
(1990) ) is the Nordic distributor of bike parts and accessories from SRAM and other brands in Scandinavia. The company has offices in Denmark, Sweden, Norway and Finland. Cycle Service Nordic’s customers are professional bike dealers, bike manufacturers and wholesale dealers.

(2012) ) is a Danish e-bike brand, best known for its Danish design, both in terms of design features and use of colours. Diavelo has already collected 20 awards in its five-year existence. Its Pininfarina Evoluzione is probably the most beautiful e-bike in the world. and

Other: In addition, Accell Group markets the brands Sinus (Germany), Viper (Belgium), Diamond (Belgium) and Greens (Germany).

7.6 Addresses

Accell Group N.V. | The Netherlands | •

Postbus 435 - 8440 AK Industrieweg 4 - 8444 AR Heerenveen
T +31 (0)513 638 703 - F +31 (0)513 638 709

Accell Asia Taiwan Co., Ltd. | Taiwan

24F-3, No. 123, Sec. 3 - Taichung Port Road, Xitun Dist. - Taichung City 40767
T + 886 4 23599500 - F + 886 4 23595887

Accell Bisiklet A.S. | Turkey | •

Oranize Sanayi Bolgesi 3. kisim - Ahmet Tütüncüoglu Caddesi No 1 Manisa
T +90 (0) 236 213 00 45 - F +90 (0) 236 213 00 50

Accell Hunland Kft. | Hungary | •

Parkólo tér 1 - 5091 Tószeg
T + 36 565 86481 - F + 36 565 86484

Accell Nederland B.V. | The Netherlands | •

Postbus 515, 8440 AM - Industrieweg 4, 8444 AR Heerenveen
T +31 (0)513 638 999 - F +31 (0)513 638 262

Accell North America IncUnited States of America

6004 South 190th Street - Suite 101 - Kent, WA 98032
T +1 253 395 1100 - F +1 253 872 9490

Accell Suisse AG | Switzerland | •

Industriestrasse 21 - 6055 Alpnach Dorf
T + 41 41 670 2190 - F + 41 41 670 2191

Brasseur S.A. | Belgium | •

Rue des Steppes 13 - B-4000 Liege
T +32 4 2 28 72 60 - F +32 4 2 27 40 78

Comet Distribuciones Comerciales S.L. | Spain | •

Polígono Erratzu 440 - 20130 Urnieta (Gipuzkoa)
T +34 (0) 943 331 393 - F +34 (0) 943 555 658

Currie Tech Corp. | United States of America | •

3850A Royal Avenue Simi Valley - CA 93063
T +1 805 915 49 00 - F +1 805 915 43 21

Cycles Lapierre S.A.S. | France | •

Rue Edmond Voisenet - 21005 Dijon Cédex
T +33 3 80 525 186 - F +33 3 80 520 851

Cycles France Loire S.A.S.France

Avenue de l’Industrie - 42160 Saint Cyprien
T + 33 967406543

Cycles Service Nordic | Denmark | •

Datavej 12 - 5220 Odnse SØ
T + 45 65992411

Ghost-Bikes GmbH | Germany | •

An der Tongrube 3 - D-95652 - Waldsassen
T +49 (0)9632 9255-0 - F +49 (0)9632 9255-16

Raleigh UK Ltd | United Kingdom | •

Church Street - Eastwood Nottingham - NG16 3HT
T +44 1773 532 600 - F +44 1773 532 601

Raleigh Canada Ltd | Canada | •

2124 London Lane Oakville - Ontario L6H 5V8
T +1 905 829 5555

Swissbike Vertriebs GmbH | Switzerland

Industriestrasse 21 - 6055 Alpnach Dorf
T + 41 41 670 2190 - F + 41 41 670 2191

Tunturi-Hellberg Oy Ltd  | Finland | •

Varusmestarintie 26 - FIN-20360 - Turku
T +358 (0)10 27 33 200 - F +358 (0)10 27 33 202

Vartex AB | Sweden | •

Batterivägen 14 - SE - 432 32 - Varberg
T +46 (0) 340 64 60 00 - F +46 (0) 340 61 11 90

E. Wiener Bike Parts GmbH | Germany | •

Max-Planck-Straße 8 - D-97526 - Sennfeld
T +49 (0)9721 6501-0 - F +49 (0)9721 6501-60

Winora-Staiger GmbH  | Germany | •

Max-Planck-Straße 6 - D-97526 - Sennfeld
T +49 (0)9721 6594-0 - F +49 (0)9721 6594-45

7.7 Colophon

This Annual Report was realized in cooperation with:




7.8 Glossary

CO2 equivalent
Emissions of greenhouse gasses are often measured in CO2 equivalents, or CO2-eq in short. This is a unit of measurement used to help make comparisons between the contributions of various greenhouse gasses to the greenhouse effect.

Compliance with legislation and regulations and codes of conduct within the organisation.

Connected – Connectivity
Bicycles that are linked or connected to the internet.

Corrective action plan
Programme of improvements to meet the stipulated criteria.

Customer journey
The customer’s journey through the purchasing process.

FTEs (full-time equivalents)
The number of employees expressed in full-time equivalents (40-hour week).

Combination of issues and rules in the field of sound corporate governance.

Materiality matrix
Mix of the importance stakeholders and the organisation attach to certain subjects.

Multi-brand (strategy)
Marketing strategy using a portfolio of several brands.

Person or group that may have an effect on or is affected by the realisation of corporate objectives. Examples of stakeholders include customers, employees and shareholders.  

Value creation
The creation of value for the company (including its own organisation), society and the environment.

Value chain
Collection of parties who together execute a process and by doing so create economic or social value.